UKMusic.com is an upfront and independent music website. No industry spin. No artist endorsement. No hidden agenda. Just upfront, honest and opinionated views from independent music fans.
Featuring a mix of news and features, users are given a voice to shout about their loves, hates, passions and opinions on everything music related.
Anti-theatre was asked to create a character for UKMusic.com, which reflected the site's youth-oriented approach. A simple illustration that would appeal to the many users of the site, and which could easily be altered to represent the various music genres the web site specializes in.